How to Improve Networking in Coworking Spaces
18 March 2020

How to Improve Networking in Coworking Spaces

by Priya Krishna

Whether you agree or not, networking plays a very crucial and vital role in the success of a business. It also happens to be one of the most important aspects of running a business successfully. Networking is not as simple as some of you might think. You need to put in the effort to go and talk to different business professionals, know and understand their model of business and then decide whether they can be of any use to the growth of your business.

People working in coworking or shared office spaces have more chances of connecting with like minded professionals, attending different events, sharing ideas, improving and building rapport with other people working in the same space

Though you shouldn’t over-pitch your coworkers in your shared space, being friendly and “selling yourself” is a delicate balance in itself that can help you grow your business. But you’ve got to master it first. You should always try to make the most of your coworking space by being authentic, positive and honest.

With that being said, here are few tips on how to improve your networking at co-working spaces:

1. Conduct and Attend Coworking Events

One of the best ways to grow your business and bring forward your ideas to co-workers in your workspace is by hosting a creative, engaging event. Whether it’s a one day event workshop or an event for a few hours, this is the best way to let others know about your business. This will definitely help you to develop a strong bond and network connection with your fellow coworkers. Not just organize, attend other events to know about others' business and who knows you may find a prospect for your business that you were searching in for a very long time. Bring in all the members in the office space to connect and collaborate with each other. So it's very imperative of you to organize and attend such events if you are seriously looking to flourish your business. On the other side, conducting an event is also a unique way to entertain and educate potential clients on your services and what you can bring to the table.

2. Make Good Use Of Your Breaks

As a startup or an entrepreneur, every minute and every effort counts. So make good use of your breaks, have a walk around the entire workspace, notice what your co-workers are doing, approach them and know about their business. Make good use of your break time. Take them around, have a coffee together in the cafeteria, strike conversations and give awareness to your coworkers about your business and the services that you provide. Like someone said the best conversations start over a cup of coffee. Who knows, a single cup of coffee might be the beginning to a fruitful business relationship that you were so longingly looking for. A quick conversation with some of your coworkers will help to build trust and can benefit your business by establishing a network with the individuals you see on a daily basis. Just keep in mind to keep the preliminary conversations light and stay far from sounding like you’re attempting to promote them on your product or service.

3. Start Using Promotional Materials

Start investing in your own business cards and other useful promotional items such as pens, notebooks or even a coffee mug with your company’s brand and logo. Don’t limit it to your clients only. Such a move will remind the people working in your co-working space about your company’s name and ensure favorable brand recall value. Moreover, this move might encourage your coworkers to reach out for future collaborations, which can really help you to reach their client base through your promotional items.

4. Use Online Community To Expand Your Network

Start using Linkedin to connect and further your interest in a company within your co-working space. Also sending a mail of introduction to businesses that match your business model is also an excellent way to start networking with them. These are some of the proven ways of expanding your network. Growing your online network will, in time, start to improve the size of your business and start to bring in more revenue. Even though the initial conversation with your co-workers will be online, you can easily catch them in the office and get to know them better once you start conversing in person. Not only is an online introduction a good ice-breaker, but you can also do research on the people working in your coworking space and create a stronger, more pointed target audience. Using this target audience, you will know who you want to network with and who can use your services.

Growing your business would need a great amount of hard work and dedication but if you understand and know how to network and market yourself at your coworking space, you will without a doubt start experiencing massive growth for your business.